A misadventure with Dylon dyes

A week or two ago I decided to dye our sofa throw a new colour. We'd just had our washing machine replaced because as well as eventually refusing to even turn on it had for several weeks been coating our washing in some kind of brown sludge. So the sofa throw, which was white, wasn't looking so hot any more.

Note: The throw in this photo is concealing all kinds of junk I couldn't be bothered to move off the sofa for this photo.

What better way to celebrate a new washing machine than throwing in a whole heap of machine dye? I decided on Dylon machine dye because it seemed easier and the least likely to stain my body in the process. 

I chose the Tulip Red  dye because we have various red things like a rug and a bin so I thought it would match nicely. Once dyed I was then planning on embroidering the throw in some beauteous manner. 

In went the dye, the salt and the throw.

I was mildly concerned that my washing machine suddenly looked like it belonged in a Japanese horror film. I hoped really hard that this wasn't a permanent condition. To be sure I ran the throw through several wash cycles.

Then I took it out and this....THIS.... was the result.....

Is that red? Is it?? Noooooo. Very likely I should have used more than one packet of dye. This photo doesn't quite do justice to what a BRIGHT shade of pink the sofa throw now is.

Oh the horror!!